Mounia Lalmas
Senior Director of Research @ Spotify
Building AI-Driven Experiences at Scale: When Search and Recommendation Become One Conversation
Abstract
Search and recommendation have historically been developed as separate systems, one driven by explicit queries, the other by implicit behavioural signals. Yet they serve the same fundamental goal: connecting people to content. Advances in generative models and agentic architectures are collapsing this divide, enabling unified systems that reason over intent rather than simply matching queries or predicting preferences.
In this keynote, I discuss how this convergence is beginning to play out in practice at Spotify, a platform serving over 760 million users across music, podcasts, and audiobooks. Drawing on recent work, I describe early steps toward making search and recommendation operate as a single, intent-aware experience, through generative models, steerable recommendations, and agentic architectures.
I reflect on what unification requires in practice, and on the open problems that remain as we move from systems that predict preferences to systems that understand and respond to what users actually want.
Bio
Mounia Lalmas is Senior Director of Research at Spotify, where she leads Tech Research in Personalisation. Her work develops algorithmic and methodological solutions that help users connect with content they will enjoy across music, podcasts, and audiobooks. Her research spans recommender systems, information retrieval, evaluation, and user modelling, with a current focus on applying generative models to large-scale online systems. She previously held senior roles at Yahoo, where she focused on advertising quality, user engagement, and search, and was Professor of Information Retrieval at Queen Mary University of London. Mounia is an Honorary Professor at University College London and a Distinguished Research Fellow at the University of Amsterdam. She has co-chaired SIGIR 2015, WWW 2018, WSDM 2020, and CIKM 2023, and is a member of the SIGIR Academy Class of 2024. She has authored over 270 publications and co-authored Measuring User Engagement (Morgan & Claypool).

